In this article, app publishers can boost their Push Notification opt-in rates and improve User Engagement and Retention."

Not all opt-in messages are created equal. A/B testing can determine which messages most effectively encourage users to opt-in. Some variables to test include the copy, the design, and the timing of the message. Trying only one variable at a time is important to measure each change's impact accurately.

By implementing these strategies, businesses can increase push notification opt-in rates and improve user engagement.